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Financial Intelligence 101b

August 20th, 2008 · Making Money On The Internet

Another strange heading, I know, but….

Basically following on from the last discussion, a simple explanation of why the right mentality, leads to wealth creating actions, whilst the wrong thinking will keep you in the poor house.

Again its a mindset.

All of this is important to understand, so that you do not run off and blindly follow what everyone else is doing, "just because THEY are doing it". To be wealthy, you need to act differently from the herd. The herd are poor, and they listen to the advice of those that are really working to keep them poor whilst enriching themselves.

It’s a big secret. And the best way to hide a secret, is to put it right in front of you, so you don’t actually believe it’s a secret. Using your common sense, if you did what the rich did, and not what they said, guess what - you would also get rich. So the secret is really just to watch what they do and tune out what they say.

This is easier said than done. We are bombarded day in and day out with media campaigns from audio on the radio, to visual on billboards and television. It never stops. It is there to prevent you from thinking and realizing what is actually happening.

With enough "noise", your ability to think is diminished, and any clearly presented repetitive message will be absorbed and perceived as a truth. And truths are what we act upon.

So with enough repetition about how wonderful product "a" is, we eventually go out and get it. We switch off our reasoning, because enough information has been pumped into our head , we actually think we have done a logical analysis. Subconsciously, we feel comfortable with our decision, since we have heard so many reasons for acquiring product "a". We stop questioning, we are in a way hypnotised.

So what can you do about this?

Well, you have the choice, as to whether you allow this media noise into your life or not. You can choose to take control of your financial destiny. Yet most people won’t.

Oh they mean to, but here is the problem, they don’t have an alternative.

We cannot function in a mental vacuum. So if you do not have anyting to proactively replace the noise, you will fall back into the old pattern of accepting it. And I will be the first to admit that finding a worthwhile replacement is difficult. But it can be done.

Change your thinking about product flow.

You see, products are what makes this whole thing work. There are the Consumers and there are the Suppliers.

Again, apart from life’s necessities, what are you, a consumer or supplier of products?

You see, if you see yourself as a supplier, you will look at everything presented to you, as a means to enable you to supply more. If it does not do this, you pass. When you truly understand this principle, the money will flow towards you, instead of away from you.

There is always a two way flow. Where in this flow are you positioned.

Think about the above. It will be continued…..

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Financial Intelligence 101

August 2nd, 2008 · Financial Intelligence, Making Money On The Internet, Wealth Mentality

Sounds like a simplistic title doesn’t it.

I found however, that understanding just one simple concept in life can make a huge difference to your financial wellbeing. Yep. just one.

Here it is: Spend money only on assets.

OK OK, we need to define this properly.

You spend money everyday of your life. You have to, you need food, clothing and shelter. Those expenses cannot be helped. You can optimize them, but essentially thats money that’s gone forever.

It’s what you do with the money you spend now, thats crucial.

Let me explain. You can go on holidays, go drinking in bars, eat at fancy restaurants etc etc. OR you can buy items that give you pleasure, but appreciate in value, or at least hold some residual value.

Say you buy a fancy HiFi instead of partying for 2 months. The HiFi, even though it will start to depreciate the minute you start using it, will still have some value. The money you spent at clubs, is gone forever. You could sell the HiFi, and get some money back. So you have retained some value.

Take this a step further. Put the money you would have “wasted” into a property. Initially, where you live, would probably have a mortgage. Paying extra money into that, is better than a savings account. Effectively, the interest you don’t pay the bank, is more than you would get if you saved your money in a savings account. This is still not really an asset, but its on the right track. I’ll explain later.

The only real time you have an asset, is when the money you invested (or used to purchase something) gives you a positive cashflow. This means, that you get some of your money back every so often.

We are now talking of your money working for you. Typically, this is accomplished by investing in either property, or a self sustaining business.

Now most businesses are costly, and often out of the reach of most individuals. EXCEPT online based businesses.

Using the Internet To Create a money making business, is very affordable, for just about everyone.
While this should mean that there is a lot of potential competition, this is not really the case. Most people don’t ever make money online!

The reason is that most people are not business people. Just as they would not make any real world business work (at a much higher startup cost), they will not make an Online Business work.

You see, you need to be educated to run a business, the same way a doctor needs to be educated to be able to help you heal. So before you do anything, or spend any money, find out what you need to know. When you see someone offer a course or ebook, promising to make you thousands overnight - don’t walk away, but RUN.

Take a little time, to discover what you need to learn, what business model suits you, and then YOU seek out appropriate coaching or literature.

There are some excellent products available, some extremely expensive but well worth it. But do your home work first. Remember, any money spent now, will first have to be recouped, before you start to show a profit.

I have bought, and still buy many offerings. The good ones I keep and use, the bad I throw in the trash. I will review and advise on what is useful to you and what to avoid.

So keep tuned.

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3 Steps To Producing A Marketing Strategy For Your Business

July 31st, 2008 · Making Money On The Internet

Every start-up venture demands a business plan, even so numerous entrepreneurs do not see a marketing plan is every bit as critical. Unlike a business plan, the marketing plan centers on the clients. A marketing plan contains numbers, facts and objectives, simply it is not mainly numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how frequently, at which cost, and how you will get the ware to the buyer. Here’s a closer look at  setting up a marketing plan that functions.

Step One: Define your product. The first portion of the marketing plan determines your product or service and its characteristics and benefits in detail, then demonstrates how it is different from the competition’s. The more distinctly and compactly you identify your product in your marketing plan, the better you will communicate with your target client.

Markets and products have turned highly fragmented. There are hundreds of unique interest publications, for example, every one aimed to a very specific market section. It’s the same with restaurants, automobiles and retail clothing shops, just to mention a couple of industries. Locating your merchandise competitively involves an understanding of this divided market. Not only must you be capable to describe your product, but you must likewise be able to describe your competitor’s offering and prove why yours is better.

Positioning your product involves two steps. First, examine your product’s characteristics and determine how they distinguish your product from its challengers. Second, decide what type of buyer is most probably  buy your offering.

Pricing and positioning are crucial to competitive positioning. In today’s marketing culture, pricing cannot be unconnected from the product. Take grocery stores, for example. The full-service supermarket is nonetheless the most popular form of grocery distribution. But today, active households need prompter service and more convenience, even if it means higher prices. As a consequence, convenience stores, home delivery services, personal shoppers and takeout restaurants have multiplied. At the same time, warehouse grocery retailing has also multiplied. Warehouse stores supply to clients who prefer low prices to convenience.

Service, distribution and price are the essential factors of the product provided by supermarket, convenience and warehouse stores. To develop a sure-fire marketing plan, you want to examine how these very elements fit into your business. What are you selling - convenience? quality? discount pricing? You can’t offer it all. Knowing what your customers want assists you decide what to provide.

Step Two: Identify your target customer. Preparing a profile of your target client is the second step in an competent marketing plan. You can distinguish clients in terms of demographics - age, sex, family composition, salary and geographical location - as well as lifestyle. Ask the following: Are my customers nonprogressive or forward? Leaders or followers? Timid or aggressive? Traditional or progressive? Introverted or outgoing? How frequently do they buy what I offer? How much of it at a time? Are there peak buying times or times of the year when people won’t buy my product or service?

Step Three: Produce a communication strategy. Your objective client ought  to not only acknowledge your offering exists but similarly have a approving impression of its benefits. Communication includes everything from logo design and advertising to public relations and promotions. Discover what your objective clients read and listen to. You need to know this to earn their attention. In addition to where to place your message, evaluate how frequently customers need to get it.

This portion of the marketing plan should spell out your promotional aims. What do you desire to achieve? Do you desire folk to recognize your company identity? Acknowledge where you’re based? How much money could you spend to get your content across? What media are acquirable, and which will work best? Ultimately, how would you measure the results?

Ask yourself the correct questions and dissect your answers, and you’ll come up with a marketing plan that will help you achieve your-goals.

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